Is it just me or do most people feel like owning a music video is both useless and a waste of money? Okay fine, there are people out there who want to own music videos. Lots of kids, music industry professionals, and other people generally interested. Fine.

But, please tell me where the added value of an “exclusive itunes music video purchase” comes from? Anyone who wants to buy the video will buy it regardless of the ‘exclusiveness’ and anyone who doesn’t want to pay (re: me) will just wait until they see it somewhere else. Somewhere in between is the casual observer who doesn’t care enough to go out of their way to do either.

In case you’re wondering I’m talking about Madonna’s latest “4 Minutes to Save The World (feat. Justin Timberlake and Timbaland)”. I’m a sucker for pop music and I love Madonna. As a child of pop culture and media junkie, I like to know what’s going on in the world around me. I’ll buy the record, I bought her last record and I’ve dug just about everything she’s done since her best album ever Ray of Light. I want to see the video, I don’t want to buy it because after you’ve seen a music video once or twice, I’m probably never going to watch it again anyways.

My point is that the marketers of this video made a slight error in judgment. Instead of giving the the exclusive to iTunes to only sell the video, couldn’t they have just allowed Apple to allow users to stream it too? The value isn’t diminished because people who want to buy are still going to pay their two bucks while the rest of it will take a gander and move along.

I’ll shut-up now because I’m starting to sound like Leftsetz.

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